Copywriter's Padawan User Manual
Dear copy-friend,
This is supposed to be a sales page where I try to persuade you and make you buy this course.
Truthfully, I have zero interest in that…
All I’ll do is answer some questions, tell you more about the product…
And at the end…
You’ll decide if you want to get the course…
Sounds cool? Let’s jump right in...
Question #1: Who the f*ck are you and why should I trust you?
Great question!
I’d be asking the same thing…
Let me briefly introduce myself…
I’m Van and I come from… Slovenia (central Europe).
I've been in the copywriting business since 2019...
You may think I’ll start bragging at this point but I’ll do quite the opposite…
Because my copywriting was not a smooth sail — far from it actually.
The first 2 clients I got were an absolute nightmare.
- Didn’t want to incorporate direct response marketing
- Called me on the weekends
- Showing late for meetings
- Not paying on time
And to make things worse… they edited my copy!!!
(once you become paid copywriter you’ll understand how annoying it is when someone who never studied copy starts making ‘slight adjustments’ to your work)
So I dropped both of them...
Then in 2020 I finally got a famous EU brand to hire me as one of their email copywriters.
And let me tell you… life was great.
I was working 1-2 hours per day while all my friends were making peanuts as baristas…
But not for long…
Six months later…
On a One sunny day on Zakynthos (greek island), I got an email from my ‘mentor’ that they’re laying me off…
“You have the talent to write, just keep writing,” she said…
And just like that I was “fired” from my first serious copy job…
I never heard from them ever again…
But as a copywriter (and human nature enthusiast) I knew that “you have the writing talent” was total BS.
Here is the first tip you get from daddy Van:
Don't trust what people say, observe what people do.
Girls say all the time they want a gentleman with a career and life ambitions.
Only to see 95% of them falling for absolute losers who smoke weed, play video games and live with their parents…
Back to the story;
I knew that the reason they laid me off was my copy probably didn’t convert as much.
(note: they edited my copy as well and declined every suggestion I had about copy — so it wasn’t 100% my fault)
This is when I decided to start working on my copy skills and start finding patterns in high converting copy…
This is when I realized… how little I actually know about copy.
(You’ll experience this at every stage of your copy career — so don’t sweat it)
I bought multiple courses, masterminds and mentorships…
I started seeing the patterns of high converting copy… it was amazing.
(minus the time it took me to figure everything out)
I signed a new client that was paying me more and respecting me more — I still work with them and I’m proud to say…
We’re currently crushing it… on our way to 30M in revenue this year (2022).
Now that you know quite a bit about me…
Why you should trust me?
You don’t have to.
But in the past 6 months, I’ve written quite a few landers/sales pages that are now printing my clients 800k-1.2M every single month…
Question #2: Okay So what’s CPUM all about?
CPUM is not the usual course you’d buy anywhere else…
Instead…
It’s a collection of the most-freaking valuable emails I ever sent to my email list in the past few years.
And I don’t plan to hide the fact that this course is simply a copy-paste of these emails.
(lazy, right?)
But if these emails gave made a lightbulb over your head to turn on, would you think the format matters?
Anywho;
This course is something I wish I had when I was just starting my copywriter journey.
It’s a mix of everything a freelancer should know…
Here are the topics inside:
- Topic 1: An intro to authority
- Topic 2: How to use emotions in your copy
- Topic 3: 14 facts about copywriting you should know
- Topic 4: Offer creation mastery
- Topic 5: How to start a copywriting career
- Topic 6: 4 steps to becoming a great copywriter
- Topic 7: How to write better copy fast with this one method
- Topic 8: Three types of research
- Topic 9: Unique mechanisms
- Topic 10: Headlines and leads
- Topic 11: Persuasive stories 101
- Topic 12: The rule of one
- Topic 13: Renting authority
- Topic 14: Angle creation
- Topic 15: Hidden Marketing Lesson Behind Covid-19
- Topic 16: Research cheat sheet
- Topic 17: Non-native copywrites can make racks as well (Part I)
- Topic 18: Non-native copywrites can make racks as well (Part II)
- Topic 19: Non-native copywriters can make racks as well (Part III)
- Topic 20: Set up a “self-creating” swipe file in just minutes
- Topic 21: Copywriter’s management system (part I)
- Topic 22: Copywriter’s management system (part II)
- Topic 23: Copywriter’s management system (part III)
- Topic 24: A-list copywriter’s traits you should steal
Total 24 topics spread over 66 pages.
Question #3: Who is CPUM perfect for:
Here is my universal answer to this…
CPUM is perfect for everybody who’s doing anything related to digital marketing.
Because the fundamental skill of digital marketing is (and will always be) copywriting.
And the core premise of this course is direct response copywriting aka the most profitable form of copywriting.
But to be more specific:
CPUM was specially designed for people who are just starting their copywriting journey.
- If you have no clue what copywriting is (but still want to learn more about this skill)
- If you’ve been hired to do a marketing project yet never read a word about copywriting
- If you want to get a course packed with information without breaking the bank
- If you want to eventually be a high paid copywriter
- If you’re a young gun who’s just trying to figure out how to make cash online
❌Here is who absolutely shouldn’t get CPUM: ❌
- Content writers: if you’re writing SEO articles and other crap related to SEO this isn’t for you (sorry for being blunt).
- If you’re an A-list copywriter who’s already writing successful promos.
- If you’re someone who ‘accidentally’ buys a product and request a refund a week later (I don’t offer refunds so don’t even try).
- If you’re not going to implement the knowledge inside.
Question #4: If it’s really that valuable, why are you giving it away for only $47?
This is a good question, indeed.
And guess what? I have an answer to this as well…
You see, copywriting has been mainstreamed as a “get rich quick” scheme.
I’ll not lie to you — It’s pretty tuff to get the ball rolling, but once you do…
There are literally countless courses on copywriting (you can google it) and there are two general problems I see with this:
Problem #1: The course creators are not good copywriters at all:
Do you know Dan Lok? Most likely yes.
Well, I’ll tell you straight up - this dude has NEVER written a winning promo. Never.
Yet, he’s selling courses and making fancy YouTube videos teaching people how to write high-converting copy.
And this is a massive issue… It’s like having a 5-year-old teach you how to drive a car…
Complete BS!
Problem #2: Expensive ASF!
I don’t know where you come from but here in Slovenia, the average salary is around $1300 (before tax).
So it’s quite tuff to afford a $997 or $1497 course…
On top of that, some of them aren’t even THAT good.
Which makes me sick to the stomach…
Well, I’m here to combat both of these problems…
As you can see from the screenshots above - I did write $1M/month landers/sales pages
I’m not going to charge you an arm and a leg...
Again, I’m not here to persuade or trick you into buying anything…
I’m just transparently telling you my motives.
Now, over 60 people have already copped their copy of CPUM, and here are some of the testimonials:
Question #5: How Do I Get Started?
Well, this part is pretty simple actually…
You can simply click the "Buy This", enter the payment info, and where we should send you your copy…
And in 3 seconds your copy will be waiting for you in your inbox.
(yup that’s faster than Amazon’s shipping - shocking, I know)
Now if you’ve read this far this means you’re at least slightly interested in this course (or you’re just reading some sleek copy - I don’t blame ya)...
The thing is that you’re now standing at a quite important crossroad…
And each road leads to a completely different life…
But you’re the one who makes the final decision…
Option #1: You close this page and go on with your day… No hard feelings btw. But since you’ve read this far, I fairly believe you’re interested in becoming a high-paying copywriter one day.
Because you want this freedom and flexibility.
Because you’re sick and tired of seeing all these guys online killing it while you’re not where you want to be.
But this option leads to your old life full of misery and unsolved problems that are eating you from the inside out.
This is why I recommend considering…
Option #2: You decide to get CPUM for $47 (which is less than going out on a launch with your homies) and let it do all the heavy lifting for you.
Tips on copywriting, angle creation, headlines, and leads are waiting for you inside.
Because truth to be told…
You’re just one copywriting client away from your dream life…
Again, it’s your life and this decision is 100% in your hands.
Here is what's inside